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Short Steve: Ernest Dichter

17 Sep 2019 / Steve Hardwick / 1 Comment

There is a story concerning Ernest Dichter that I'll relay in just a moment, and it's totally untrue - but the true story is even better! Dichter is credited with coining the term "focus group" to describe a select group of individuals who's goal is to provide feedback on a given product or situation. He … Continue reading Short Steve: Ernest Dichter

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